Decentralized structures that delegate authority to lower-level employees are used in turbulent environments to enable decisions to be made by those who are closest to the customer or the source of change

Marketers are most likely to recognize an action as unethical when:

a. there is a greater degree of agreement among managerial peers that the action is harmful. b. there is a long time gap between the action and the onset of negative consequences. c. fewer individuals in the organizations are likely to get affected by the action. d. top managers exercise little control over the organizational culture.

If a mortgage broker decides to use telemarketing to establish leads for loan origination, which of the following should occur?

a. The broker should invest in a state-of-the-art predictive dialer b. The broker should stop calling current customers unless they have given consent c. The broker should only call former and current customers to ask for referrals d. The broker should obtain access to the Do-Not-Call Registry