Delta Corp. is a large corporation that offers several product lines
On the company's Web site, the following content is highlighted: "The aim of our business is to achieve profitability by offering our customers high quality products that are manufactured in a cost effective manner. Our goals are to provide value to our customers, serve the community, and preserve the environment." This content is most likely to be Delta's:
a. article of incorporation
b. financial statement
c. bona fide occupational qualification
d. mission statement
ANSWER: d
Delta Corp. has highlighted its mission statement on its company Web site. The foundation of any marketing plan is the firm's mission statement, which answers the question "What business are we in?" The way a firm defines its business mission profoundly affects the firm's long-run resource allocation, profitability, and survival.
You might also like to view...
Which of the following is being followed as a guiding principle by a company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age) nonsmokers?
A) the philosophy that companies should have a social conscience and be morally responsible for current and future populations B) the philosophy that companies can do in good conscience whatever the market and legal systems allow C) the philosophy of environmentalism D) the philosophy of consumer-oriented marketing E) the philosophy of consumerism
System conversion and training are done in stage ________ of the ERP life cycle
A) one B) two C) three D) four E) none of the above