A researcher decides that the occurrence of a particular viewpoint from audience members in a study is a relevant unit to measure in a content analysis study. This viewpoint is described and noted in which one of the following?
a. index
b. glossary
c. codebook
d. view book
c. codebook
Communication & Mass Media
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John Milton with his argument for the marketplace of ideas was an early __________ thinker
Fill in the blank with correct word
Communication & Mass Media
Which of the following is not a threat to internal validity?
a. ecological isomorphism b. spurious relationships c. selection bias d. attrition e. repeated testing
Communication & Mass Media