In terms of the relationship between message strategies and the hierarchy of effects model, affective message strategies are best suited to develop awareness, liking and preference for a particular product or brand

Expressing future return in the total return equation is usually done by estimating

A) the expected annual growth in dividends or EPS. B) the current yield and then doubling or tripling it as seems appropriate for the stock in question. C) overall economic growth, expressed as a percentage. D) the stock's beta.

A well-established, large U.S.-based MNE will probably NOT be able to overcome which of the following obstacles to maximizing firm value?

A) an open market place B) high quality strategic management C) access to capital D) none of the above