One of the main responsibilities for the research director in a typical traditional advertising agency is to help define marketing and copy goals

The type of power where the targeted persons comply believing that the project manager has special knowledge is called

A) coercive power. B) reward power. C) legitimate power. D) expert power.

Successful collaborative planning, forecasting and replenishment must be built on a foundation of

A) a common logistics carrier and data synchronization. B) a single forecasting approach and a common logistics carrier. C) data synchronization and established standards for exchanging information. D) established standards for exchanging information and a single forecasting approach.