Which of the following statements is true about the trends prevalent among various ethnicities in the ethnic markets?

a. African Americans are on average older than all other ethnic groups.
b. Women are the primary decision makers in the majority of Hispanic households.
c. Asian Americans retain strong core values as they acclimate to American culture.
d. Asian Americans have the least spending power than any other minority group.

ANSWER: c

In the past fifty years, Asian American assimilation has proceeded without much of the turbulence faced by other immigrant groups. One reason for this easy transition is that Asian Americans retain strong core values as they acclimate to American culture.