Jane is a manager of a bank. She has all of the qualifications to be promoted to bank manager
In fact, she is better qualified then any of the males being considered for that position.
However,
the owner of the bank believes that the bank customers will not accept a woman as bank
manager, so the owner promotes one of the males. The owner's actions would best be described
by:
A) Sexual harassment.
B) Quid pro quo sex discrimination.
C) Pregnancy discrimination.
D) Hostile working environment sex discrimination.
E) Sex discrimination.
E
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As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country makes people think of sun and sand. This is an example of ________
A) collectivism B) target market impact C) ethnocentric thinking D) country-of-origin effect E) cognitive dissonance
Which of the following is not true about social marketing?
A) More than 50% of Twitter's ad revenues are generated by desktop users. B) Social marketing is growing at around 30% a year. C) Social marketing differs markedly from traditional online marketing. D) In social marketing, business cannot tightly control their brand messaging.