The responses marketers seek from prospects include all of the following EXCEPT ________

What can an organization do to protect itself against discrimination and unjust dismissal lawsuits?

A. The organization should provide for a review of all top performance ratings by upper-level managers. B. Performance measures should evaluate personal traits. C. Requirements for job success should be clearly communicated to all the employees. D. The organization should use a single rater to rate all the employees. E. The organization should dismiss poor performers.

Which of the following is a characteristic of cost-focused sustainers?

A) They have a high level of formal education at the leadership level. B) They look for new ways to invest and grow their business. C) They have a very high revenue per customer. D) They are willing to buy value-added solutions. E) They have a limited or no financial plan.