The implied warranty of fitness for a particular purpose refers to ________
A) a warranty that allows the purchaser to recover the full purchase price if there is any dissatisfaction with the product
B) a warranty that is clearly stated by the seller or manufacturer
C) a warranty that arises when the seller tells the consumer that a product is fit for a specific use
D) a warranty that a product is reasonably fit for ordinary use
C
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A carryover effect means that an ad has been shown often enough so that the consumer will remember the company when it is time to buy the product
Indicate whether the statement is true or false
Why is a full SWOT analysis not essential when using a competitive comparison framework to
compare a company's principal competitors? A) The opportunities and threats are similar for principal competitors. B) The competition between principal rivals is based on equality of strengths but not weaknesses. C) Most principal competitors are well established in a market. D) The market leaders have obvious superiority in most areas.