Some public relations firms bill clients by adding a surcharge as high as 17.65% for such things as printing, research, and photographs, which are known as

A. flat rate billing.
B. retainer billing.
C. collateral materials.
D. fixed-fee arrangements.

Answer: C

Communication & Mass Media

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Indicate whether the statement is true or false.

Communication & Mass Media

Develop three different specific purpose statements for a persuasive speech on the topic of college tuition-one for a speech dealing with a question of fact, one for a speech dealing with a question of value, and one for a speech dealing with a question of policy.

What will be an ideal response?

Communication & Mass Media