According to research by Han and Shavitt (1994), what are the cultural differences in the kinds of attitudes people hold about the same consumer product?
a. People in Asian cultures are more receptive to ads for utilitarian products.
b. People in Asian cultures are less consumer-oriented than are people in the United States.
c. Ads that focus on individuality and self-improvement work better in Western cultures than in Asian cultures.
d. Ads that focus on emotions and values work better in Asian cultures than in the United States.
Answer: C
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