The role of marketing is to communicate the _______ for an organization's products and/or services as the "best" solution to the needs of a targeted market of prospective customers.

A. value proposition
B. quality
C. benefits
D. uniqueness
E. convenience

Ans: A. value proposition

Business

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A company can classify a debt security as held-to-maturity if it has the positive intent to hold the securities to maturity

a. true b. false

Business

Which of the following info items with regard to a major customer must be disclosed?

A) The identity of the customer B) The percentage of the total sales derived from the major customer C) The operating segment making the sale D) The geographic area from which the sale was made

Business