Which of the following expands the concept of context and is influenced by social and cultural forces?
A) Transaction model
B) Relational context
C) Interaction model
D) Psychological model
E) Language
Answer: A
Explanation: A) The transaction model of communication expands on the concept of context and recognizes that communication is influenced by a broader set of external forces: social, relational, and cultural.
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Which of the following is true about e-mail marketing messages?
A) E-mail marketing messages involve sending an offer, announcement, reminder, or sample to a person living at a particular address. B) E-mail marketing messages involve connecting directly with carefully targeted consumers, exclusively on a one-to-one, interactive basis. C) E-mail marketing messages are effective in reaching the desired target market and result in low costs. D) E-mail marketing messages cost more per thousand people reached than mass media such as television or magazines. E) E-mail marketing messages create a stronger emotional connection with the customers compared to traditional direct mail.
When addresses appear within the text of a document ________,
A) always abbreviate the street, city, and state B) it is optional to abbreviate the parts of the address C) spell out the parts of the address