Identify the four basic types of bases (measures) for market segmentation developed by Frank, Massy, and Wind and briefly give examples of each
What will be an ideal response?
• General —Objective Measures — Age, income, gender, place of residence, family life cycle, Social class
• Behavior-Specific — Objective Measures — Past behavior, purchase quantity, brand preference, loyalty, decision role
• General Inferred Measures — personality, psychographic profiles (PRIZM® Clusters) Values (VALS® categories)
• Behavior Specific – Inferred Measures — Beliefs, perceptions, BCOS drivers, Stage in decision
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Which of the following situations suggests the acceptance of an investment proposal?
A) The present value of the net cash inflows exceeds the initial investment. B) The IRR is lower than the hurdle rate. C) The cash inflows are less than the initial investment. D) The investment will have a residual value.
Which of the following results from out-of-control con?icts?
A) team building B) problem solving C) increased productivity D) damaged relationships