A(n) ________ refers to promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way

Uncovering one another's errors or false assumptions is an advantage of using teams to ______.

A. cut costs B. innovate C. increase quality D. develop a niche

The ________ has the largest market share and usually shows the way to other firms in price changes, new-product introductions, distribution coverage, and promotional intensity

A) market challenger B) market entrant C) market follower D) market nicher E) market leader