The goal of advertising is to generate media mentions and word-of-mouth

___________ means that businesses need to see environmental sustainability as an integral part of value creation and that this creation includes sustaining and enhancing the resources which we depend on well into the future.

A. Regulatory compliance B. Societal pressure C. Eco-management D. Environmental sustainability initiatives E. Strategic integration

Research undertaken to help solve specific marketing problems is called problem-solving research

Indicate whether the statement is true or false