Which of the following leads to cost reduction?

Which of the following is true about branding efforts at NetApp?

A) The company's branding efforts were well organized in 2007. B) Landor created a new identity, architecture, and tagline for it in 2008. C) NetApp shows that business-to-business marketers do not need to worry about branding. D) Frankensites helped organize branding efforts. E) New Web sites for NetApp did not affect sales leads from inquiries.

Project life span phases include each of the following except

A) reassignment. B) design. C) planning. D) implementation.