According to economist Jesse Shapiro, the intent of much advertising is to
a. lie to the consumer regarding their product.
b. provoke creative thinking in consumers about how this product can benefit them.
c. "jam" the consumer's memory with positive impressions of a product.
d. appeal to consumer's vanity and selfishness by "tricking the consumer into buying a product that will ‘prolong' life, beauty, and youthfulness."
ANSWER: c
Psychology
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Hank has been overweight since childhood. He diets frequently and can lose weight but always seems to gain it back, because he is unable to control his eating. Hank may have a problem with his:
a. catecholamine level. b. thyroid gland. c. pituitary gland. d. limbic system.
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