Discuss the publishing of rich media.

What will be an ideal response?

Certain methodology and processes are crucial when deciding how or whether you should use rich media for your projects, whether they are web-, desktop-, or mobile-based. Consider the need and user benefit of including interactive and 3D elements, audio, video, complex information, and transitions, as well as cross-platform issues. You should rely on the contract, design specifications, and overall expectations you have with your client. Your analysis, interpretation, and recommendations should be clear and documented. Be sure to build in testing for the various playback environments users will experience, such as target playback devices, mobile and desktop operating systems, screen size and resolution, web browsers, and connectivity speed.