You pick the topic, "What to Do Ona Friday Night When You Can't Drink," because your demographic analysis found that a large segment of the college audience is under age 21
You feel that your topic will be useful to the over-21 listeners; however, your principal focus will be on the under-21 crowd. Your strategy is called _______.
a. audience centering
b. audience targeting
c. audience segmentation
d. audience disposition
b
Communication & Mass Media
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A(n) ______ incorporates a variety of elements, including your organization’s name, its logos, its activities, and its relationships.
A. ad B. brand C. news release D. news story
Communication & Mass Media
All of the following statements about rules are true EXCEPT
A. rules may be implicitly learned B. rules may be explicitly stated C. rules enable members to understand and interact with others D. rules increase uncertainty
Communication & Mass Media