The Broadcast Ratings Council
A) surveys broadcasters.
B) accredits ratings companies.
C) rates television networks.
D) confirms audience size.
Answer: B
Communication & Mass Media
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The four-step process of a public relations campaign is similar to
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Communication & Mass Media
Because much of our day is spent listening, there may be times we "tune out" when information is being sent to us. This process is the result of
a. psychological noise. b. contexttransitions. c. psychological distractions. d. information overload.
Communication & Mass Media