The Broadcast Ratings Council

A) surveys broadcasters.
B) accredits ratings companies.
C) rates television networks.
D) confirms audience size.

Answer: B

Communication & Mass Media

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The four-step process of a public relations campaign is similar to

the four steps of Active Listening. Indicate whether the statement is true or false

Communication & Mass Media

Because much of our day is spent listening, there may be times we "tune out" when information is being sent to us. This process is the result of

a. psychological noise. b. contexttransitions. c. psychological distractions. d. information overload.

Communication & Mass Media