Name and describe the seven stages of the database management process
What will be an ideal response?
Stages in the database management process:
(1 ) Collection point: The initial information-collection point could come from completing a warranty card, entering a contest or sweepstakes, opting in on a website, or filling out a card at a trade show, to name a few.
(2 ) Data entry: Data is entered into the computer and merged with other information already in the file or added at the same time.
(3 ) Data assessment: The next step is to assess the data and determine the relevant level of detail.
(4 ) Data clustering: The direct marketer creates clusters of characteristics and behaviors representing valuable consumer segments or target markets (audiences).
(5 ) Data application: The direct marketer applies the database to specific marketing problems or strategies.
(6 ) Data sharing: The direct marketer makes decisions about data sharing and partnerships, such as with retail outlets.
(7 ) Data refinement: This includes corrections, updates, additions, and deletions. This information is fed back into the planning process.
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