Which of the following is the objective of intensive distribution?
A) attaining maximum possible control over the brand's equity
B) maximizing sales by making the product available through a great number of outlets
C) encouraging positive perceptions about a brand through advertising
D) highlighting the product's differentiation over competing products
B
Business
You might also like to view...
The first priority of task-oriented leaders is having good relationships with their subordinates
Indicate whether the statement is true or false
Business
Extended leave is LEAST likely to include:
A) a job guarantee upon return. B) insurance benefits. C) regular paychecks. D) occasional work.
Business