If you were a clerk in a fashionable men's clothing store and a man came in to purchase a suit and a sweater, which should you sell him first to get him to spend the most total money, according to the contrast principle?
(a) Sell him the suit first.
(b) Sell him the sweater first.
(c) It doesn't matter which one is shown first.
(d) Sell him a belt first, then the sweater, then the suit.
ANSWER: A
Psychology
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