A low-cost leader in a market is by definition the volume leader

Many advertisers doubt the validity of the three-exposure hypothesis primarily because of:

A) the number of media now available to advertisers has increased substantially B) ad clutter C) the power of the Internet D) the synergistic effect of using multiple media in an advertising campaign

According to information designer Edward Tufte, what can be done to help a graph or table better communicate a message?

A) Add gridlines B) Include a graphically strong border C) Add design elements for visual interest D) Combine similar types of data on one table or graph E) Eliminate distracting content