Media effects research generally only pays attention to the impact of broadcast media on subjects during a short period of time.?

a. True
b. False

ANSWER:
False

Communication & Mass Media

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Nicole was planning a speech advocating the position that all students be required to take two

years of a foreign language prior to graduation. She was fairly certain that most of the people in her class were against her position. She felt that the strongest argument she had for this audience was the value of this skill when seeking employment. She decided to present that argument as her first main point. What principle is Nicole using? A) recency B) complexity C) primacy D) specificity

Communication & Mass Media

According to your textbook, building a listening bridge between ideas requires that you use what part of the public speaking process?

A. organizational patterns B. enumerated previews C. transitions D. concluding device

Communication & Mass Media