The spiral model combines the waterfall model with prototyping and iteration

Today's packaged-goods marketing managers constantly face the critical task of justifying expenditures in terms of the potential return on investment (ROI)

Indicate whether the statement is true or false

The __________ distribution channel provides an organization with a great deal of control, but it requires an enormous amount of resources

a. manufacturer to consumer b. manufacturer to retailer to consumer c. manufacturer to wholesaler to retailer to consumer d. manufacturer to agent to wholesaler to retailer to consumer e. none of the above