At the end of the day, the most important public relations dialogue still revolves around advancing one's own career

The Wright Bros. Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts. Its ________ might be men and women between the ages of 25 and 55 who are risk takers

They belong to organizations such as the American Legion, the VFW, and the National Rifle Association of America. They are either pilots themselves or have close ties to a pilot. They prefer camping to taking a luxury cruise. Annually, they spend $900 on items purchased from nonstore retailers. A) value analysis B) customer potential assessment C) segment profile D) internal market audit E) brand personality

An undifferentiated marketing strategy is most likely to be successful in which of the following scenarios?

A) The market has many competitors. B) The product or service has wide appeal. C) Growth of the market has stabilized. D) The market is slowly shrinking. E) The market has a few strong competitors.