The age, gender, income, education and other quantifiable characteristic of people are called what?
A) Demographics
B) Target market
C) Culture
D) Psychographics
E) Attributes
Answer: A
Explanation: A) To understand and categorize audience needs, you can refer to specific information, such as demographics—the age, gender, occupation, income, education, and other quantifiable characteristics of the people you're trying to persuade.
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A number of factors combine to make Russia an excellent location for an alliance which do not include:
A) a well-educated workforce. B) quality is important to Russian consumers. C) abundance of supplies. D) potential for economic growth. E) potential for growth in service sector.
A marketer of breakfast cereals might send researchers to preselected households at 6 A.M. to watch families go about their morning routines
The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions. This type of research method is considered as: A) focus group. B) invasion of privacy. C) consumer panel study. D) factor analysis. E) observation.