The objective of which phase of the buying process is for the buyer not only to have a list of potential suppliers, but to also identify those who are qualified?
A) evaluate proposals and select a supplier
B) request proposals
C) establish specifications
D) search for and qualify potential suppliers
D
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Which step in developing a marketing plan includes an analysis of the marketing environment?
A) situation analysis B) development of marketing objectives C) selection of a target market D) development of marketing strategies E) implementation of the marketing plan
Microsoft's gaming console is marketed to the gaming community predominantly composed of
teenagers and college kids. Nintendo's gaming console, however, is intended for use by entire families, from grandparents to school-going children. Therefore, Nintendo and Microsoft are said to belong to different ________. A) markets B) categories C) standards D) industries