Moishe can remember only the first two items and the last two items on the grocery list that his wife just read to him over the phone. The other five items in between are gone from memory. This is an example of the _____________

a) encoding specificity effect
b) serial position effect
c) TOT effect
d) reintegrative effect

ANS: B, The finding is known as the serial position effect, as it refers to the ability to better remember things at the beginning and end of a list.