If consumers rate price at a McDonald's restaurant on a 7-point scale using 1 for Unsatisfactory and 7 for Satisfactory, a mean score of 2.34 would be interpreted as:

a. a satisfactory price.
b. a very satisfactory price.
c. a neutral price.
d. an unsatisfactory price.
e. an average price.

Answer: d. an unsatisfactory price.