Time-Warner earned massive amounts of money from the release of Batman in 1989, not just from box-office revenue, but also from merchandise sold at Time-Warner outlet stores, from the soundtrack album distributed by Time-Warner music, and by selling
TV exhibition rights to Time-Warner cable. This demonstrates the advantages of ________. A) horizontal integration
B) vertical integration
C) outsourcing
D) runaway productions
A
You might also like to view...
Tom is anticipating a meeting with his professor about the grade on his last assignment. He
visualizes the conversation and considers responses to challenges he expects the professor to make. This activity reflects Tom's intrapersonal communication. Indicate whether the statement is true or false
Which statement is not true regarding the commercial speech doctrine?
a. The doctrine attempts to ensure that any government regulation of advertising serves a government interest. b. The doctrine attempts to ensure that the government interest is directly advanced by the regulation. c. The doctrine attempts to ensure that the government interest is advanced through the least restrictive means. d. The doctrine asks whether the advertisement in question is false, misleading, or promotes anything illegal.