Describe the purpose of CORE. How does it aid managers?
What will be an ideal response?
CORE (Company Readiness to Export) has been adopted and used widely by individual enterprises, consultants, and the U.S. Department of Commerce.
CORE has been widely adopted by individual firms, consultants, and the U.S. Department of Commerce. Because it was developed from extensive research on factors that contribute to successful exporting, it is also an ideal tutorial for self-learning and training.
CORE asks managers questions about their organizational resources, skills, and motivation to objectively assess the firm's readiness to successfully engage in exporting. It generates assessments of both organizational and product readiness to identify the useful assets managers have and the additional ones they need to make internationalization succeed. The assessment emphasizes exporting, since it is the typical entry mode for most newly internationalizing firms.
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