Which of the following is a marketing advantage of strong brands?
A) no vulnerability to marketing crises
B) more elastic consumer response to price increases
C) guaranteed profits
D) additional brand extension opportunities
E) more inelastic consumer response to price decreases
D
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Which of the following is an inaccurate representation of a cultural superstition?
a. The result of having three persons in a photograph is that the middle person will die. b. Attaching old shoes to the car of newlyweds assures prosperity and long life. c. Important events should not be scheduled on Tuesday the thirteenth; this is an unlucky day. d. Bathing on New Year's Day will wash away a person's good luck.
Which statement regarding holidays is incorrect?
a. Germany has a carnival season similar to Mardi Gras. b. Many countries celebrate New Year's Day. c. Many Japanese companies close from April 29 to May 5. d. June is a bad time to conduct business in Europe as this is considered the vacation month.