Which of the following types of marketing communication tools offers the marketer the lowest level of control over the message?
A) sales promotion
B) advertising
C) public relations
D) word of mouth
E) personal selling
D
Business
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A communication style difference noted between men and women is that men are more likely to
A) use conversation for rapport building. B) want empathy more than solutions. C) use talk to display knowledge and skill. D) compliment the work of a coworker.
Business
Value pricing means finding the balance between ________ and ________ that will give your target customers the value they seek
A) Quality, price B) Quality, quantity C) Quantity, price D) Price, features E) Cost, price
Business