CPM is advertising jargon for
A) the estimated number of audience members who will be exposed to an ad.
B) the cost per million readers, viewers, or listeners reached by an ad.
C) the number of people each dollar of advertising will reach.
D) the money it takes to reach a thousand audience members with an ad.
Answer: D
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Which of the following examples best demonstrates the informative strategy of defining? The speaker
A) tells the audience about the events surrounding a political debate on campus. B) shows the audience how to practice T'ai Chi Ch'uan. C) clarifies the similarities and differences between censorship and rating systems. D) clarifies the concept of affirmative action. E) provides vivid details of the patriotic actions of the soldiers who fought the Battle of the Bulge.
The declarative sentence is a proposition that can be proved or disproved, accepted or rejected.
Answer the following statement true (T) or false (F)