There is widespread agreement about the effects communication

technology will have in the immediate future.

Indicate whether the statement is true or false

F

Communication & Mass Media

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Demographics and psychographics differ mainly because

A) demographics refer to factors including age, gender, and ethnicity. B) psychographic information is more difficult to gather. C) demographic information tends to be less reliable. D) psychographics are based on lifestyle, attitudes, beliefs and values. E) Both A and D.

Communication & Mass Media

High-context cultures are also collectivist cultures

Indicate whether this statement is true or false.

Communication & Mass Media