How are consumers influenced by reference groups?
a. Many consumers provide reference groups with opinions on new products and services.
b. Consumers are prohibited from dissociating themselves from reference groups.
c. Consumers use the same criteria as their reference groups to make their own consumer decisions.
d. Once consumers are associated with a reference group, they do not associate themselves with a secondary group.
ANSWER: C
Consumers learn from observing how members of their reference groups consume, and they use the same criteria to make their own consumer decisions.
You might also like to view...
Champion Works Inc. is an animation company, headquartered in the United States
The CEO of the company has decided to outsource some of the production to companies in developing countries, as the firm seems to be losing out on its competitive advantage. This decision to shift functions or processes to less developed countries is most likely due to their: A. strong intellectual property rights laws. B. lower labor costs. C. accessibility to better technology. D. sophisticated infrastructure. E. currency appreciation.
The area of confidentiality or privileged communications between client and practitioner can be a critical problem
Indicate whether the statement is true or false