Benefits add value by providing features that increase the customer's satisfaction
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Features are the tangible or intangible items in the value package that add benefits that increase the customer's satisfaction.
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Brands in a market with many competitors and high advertising clutter must ________
A) have very high prices compared to competitors B) be advertised only through print and social media C) be advertised more heavily to be noticed in the marketplace D) never be advertised using informative advertising E) be advertised only during the mature stage of the product life cycle
Dimensional databases are used to track historical data and therefore must have a:
A) time dimension. B) customer dimension. C) sales dimension. D) Either A or B E) Both A and B