The purpose of the interest section of a persuasive message is to
A) capture attention.
B) show that your product is well-suited to your audience.
C) increase the audience's desire to take the action recommended in the message.
D) get the reader to act immediately.
E) indicate areas of faulty logic by the audience.
B
Explanation: B) Building interest is largely a matter of showing that the product you provide is relevant and useful in some way to your audience. Audience members should come away from the interest stage thinking, "That item might be useful to me."
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