Answer the following statement(s) true (T) or false (F)
1. Transmitting home-produced video to a national audience is almost impossible because the so-called Big Media won’t carry it on their channels.
2. In his book The Long Tail, Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.
3. At Walmart, the top 200 CDs account for more than 90% of the music sold.
4. Napster and iTunes can afford to carry so many different songs because they don’t pay the artists for their music.
5. YouTube attempts to deliver a limited number of programs to a large audience.
1. False
2. True
3. True
4. False
5. True
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Pat is in charge of leading a group of seasoned volunteers at a local charity. In this situation, Pat is
well-advised to use which leadership style? A) telling B) selling C) delegating D) participating
The Dove Campaign for Real Beauty _____
A) directly promoted the company's beauty-care products B) was based in research C) sought to correct erroneous media messages directed to young women D) B and C E) All of the above.