Marketers apply ________ to the large and complex sets of data they collect to gain customer insights and gauge performance

A company is considering a 5-year project with an initial investment of $90,000. Cash inflows will be $30,000 for the first two years and $25,000 for the next 3 years. If the company's required rate of return is 12%, determine its discounted payback.

A) 4.00 years B) 3.60 years C) 4.40 years D) 3.80 years

The perceived value of different product offers can be reasonably assessed by ________

A) conducting a SWOT analysis B) preparing demand curves C) conducting surveys and experiments D) collecting data about competitors' offers E) setting a benchmark for product quality