Discuss the factors that are necessary for effective point-of-purchase displays
What will be an ideal response?
1. Integrate the brand's image into the display
2. Integrate the display with current advertising and promotions
3. Make the display dramatic to get attention
4. Keep the color of the display down so the product and signage stand out
5. Make the display versatile so it can be easily adapted by retailers
6. Make the display reusable and easy to assemble
7. Make the display easy to stock
8. Customize the display to fit the retailer's store
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When a customer gives cash for a shirt at a retail store and takes the shirt from the store after paying, revenue is recognized at that point in time because the performance obligation by the store has been satisfied.
a. true b. false
In ratio analysis, the ratios are never expressed as a
a. rate. b. negative figure. c. percentage. d. simple proportion.