The bottom line on the value equation is that you can succeed in a market only if you have perceived value that is equal to or lesser than that of your competitors

________ are small groups of consumers who interact directly and informally with product designers without a moderator

A) Cross-functional groups B) Ethnographic groups C) Observational groups D) Immersion groups E) Traditional focus groups

To a credit user, the perks and benefits are the most important determinant when choosing a credit card

Indicate whether this statement is true or false.