Newspapers tend to have a high level of credibility with consumers

Markets can be segmented into group of nonusers, ex-users, potential users, heavy users, and moderate users of a product. This is an example of ________ segmentation

A) behavioral B) occasion C) demographic D) psychographic E) geocoding

The Boulwarism strategy, named after a former CEO, often engenders hostility from the

counterparty because it prescribes that negotiators should: A) manipulate the counterparty's reservation point B) immediately re-anchor the negotiation if the other party opens first C) make their first offer their final offer D) lie about their reservation point