Which of the following statements about preferred provider organizations (PPOs) is NOT correct?
A) A PPO is a group of health care providers, such as doctors, hospitals, and ambulatory health care organizations, that contracts with a group to provide their services.
B) Employers, insurance companies, and other health insurance benefit providers are typical groups that contract with PPOs.
C) PPO members select from among preferred providers for needed services.
D) PPOs operate on a prepaid basis.
Ans: D) PPOs operate on a prepaid basis.
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The cost-plus pricing approach's major advantage is
a) it is simple to compute. b) it can be used to determine a product's target cost. c) it considers customer demand. d) that sales volume has no effect on per unit costs.
John H. Harland Company is best known for printing personal and business checks, but it also owns Scantron, a computerized testing and assessment company. Harland's purchase of Scantron is an example of the implementation of a ________ strategy
A) market development B) product penetration C) market penetration D) diversification E) product development