Chain retailer organizations are often characterized by a large number of functional divisions, centralized authority and responsibility, standardized operations, and an elaborate control system

Equity in incentive plans means that the reward system is the same across all jobs in the organization

a. true b. false

The term "media multitaskers" refers to ________

A) competing brands which use the same media vehicle B) people who absorb more than one medium at a time C) media planners who also head the creative department D) media planners who use more than one advertising medium E) ad agencies whose clients are competitors of each other