Comfort Foods Corporation makes and markets its products nationwide. To be considered socially responsible when making a business decision, Comfort Foods must take into account the needs of
a. its customers and the communityonly.
b. its employees and owners only.
c. its employees, owners, customers, creditors, suppliers, and the community.
d. no one.
C
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Cara Company purchased a vehicle for $23,000, and estimated its useful life to be 8 years and its salvage value to be $4,000. After 6 years of straight-line depreciation, Cara decided to do a major overhaul at a cost of $9,500, which are expected to extend the life of the vehicle by 5 years beyond the original estimate. The new estimated salvage value is $2,000. The depreciation expense in year 7 equals:
A) $ 2,464 B) $ 2,321 C) $ 2,035 D) $ 1,893. E) $ 1,750
In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except:
A) sales B) brand awareness C) brand loyalty D) brand equity