__________is the cost of reaching one member of the target market
Fill in the blanks with correct word.
ANSWER: Cost per thousand
Cost per contact, also referred to as cost per thousand, is the cost of reaching one member of the target market. Advertisers use this to compare media vehicles, such as television versus radio or magazine versus newspaper.
Business
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Smith Company presents the following data for 2012. Inventories, beginning of year $ 310,150 Inventories, end of year 340,469 Cost of Goods Sold 2,103,696 Net Sales 8,690,150 The number of days' sales in inventory is:
a. 65.8. b. 60.8. c. 59.1. d. 58.1. e. 60.4.
Business